Transmedia storytelling

Each franchise entry needs to be self-contained enough to enable autonomous consumption. Be the first to hear about events, white papers, e-books, webinars, training and more! Transmedia storytelling uses multiple media platforms tell a narrative across time. Each franchise entry needs to be self-contained enough to enable autonomous consumption.

Films and television probably have the most diverse audiences, comics and games the narrowest. Transmedia storytelling kids who have grown up consuming and enjoying Pokemon across media are going to expect this same kind of experience from The West Wing as they get older.

Tolkien, understood their art in terms of world-creation and developed rich environments which could, indeed, support a variety of different characters. Transmedia storytelling might well Transmedia storytelling the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises.

Defiancea television show and video game paired to tell connective and separate stories. Transmedia storytelling has yet to tackle learning and educating children, but there have been a few transmedia worlds that have begun to show up with education, mostly by Disney.

For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference.

Hollywood acts as if it only has to provide more of the same, printing a Star Treklogo on so many widgets.

Year Zeroa transmedia project by Nine Inch Nails.

Transmedia storytelling

Such a multilayered approach to storytelling will enable a more complex, more sophisticated, more rewarding mode of narrative to emerge within the constraints of commercial entertainment. The unfolding story design creates the motivation to engage with other participants, seek out other parts of the story, and contribute to the narrative by adding content.

By design, Pokemon unfolds across games, television programs, films, and books, with no media privileged over any other. Please improve the article by adding more descriptive text and removing less pertinent examples.

Hollywood acts as if it only has to provide more of the same, printing a Star Treklogo on so many widgets. Redundancy between media burns up fan interest and causes franchises to fail.

Transmedia Storytelling

The ABC television drama, Lost, for example, flashed a dense map in the midst of one second season episode: Justice For Hire from Creative Impulse Entertainmenta martial arts-themed transmedia comic book series created by Jan Lucanus that integrates live action films, a web series, animation, and music to tell stories across a universe timeline.

As Pokemon does so well, any given product is a point of entry into the franchise as a whole. Increasingly, broadcast content is also available on line.

World Building This is one of the most important elements in Transmedia. In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play.

They become stakeholders in the transmedia experience alongside the brand or cause. Reading across the media sustains a depth of experience that motivates more consumption.

Transmedia Storytelling: The Complete Guide

Where Old and New Media Collide, has been credited with inspiring much of the buzz on transmedia. On the other end of the scale, independent filmmaker Kevin Smith Chasing Amy, Clerksa longtime comic fan, uses this lower cost medium to fill in gaps and extend character background within his New Jersey film series.

We could look toward Harry Potter as a similar mainstream niche success, a seemingly contradictory category, but one that seems earned in both cases. The Man with the Jazz Guitar creates the portrait of jazz musician Ken Sykoraacross music, film, radio, print and digital.

A transmedia text does not simply disperse information: Please improve the article by adding more descriptive text and removing less pertinent examples.

Confessions of an Aca-Fan

Transmedia storytelling is still about the stories and if the stories do not capture the imagination, no amount of transmedia extension can repair the damage. Where Robert McKee Story, argues that back-story is a waste of time because if the back-story is so good then this is surely the story worth tellingPont proposes that storytellers like J.

Similarly, the strategy may work to draw viewers who are comfortable in a particular medium to experiment with alternative media platforms as in the development of a Desperate Housewives game designed to attract older female consumers into gaming.

Transmedia Storytelling refers to any strategy involving more than one media platform.Jan 15,  · This meeting reflected a growing realization within the media industries that what is variously called transmedia, multiplatform, or enhanced storytelling represents the future of Author: Henry Jenkins.

I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies.

I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that c.

What is Transmedia Storytelling?

Jan 09,  · It is hard to define what is and what is not, transmedia. Some argue that it is actually, just the end of a spectrum of how well a single story is able to be comprehended across media. At one end of the spectrum is strict adaptation; translating.

Transmedia Storytelling

Transmedia storytelling, as it is defined by Henry Jenkins, represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying.

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels, or adaptations.

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Transmedia storytelling
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